Climate change was a lot less prominent in Apple's new product this year. (Photo: Apple)
Compared to the major release of the "Mother Nature" video in 2023, this year's Apple Fall Event showed less climate-related content. The carbon reduction progress for the new Apple Watch and iPhone models is also quite limited, highlighting that corporate decarbonization cannot make significant strides in a short period, even for the world's most valuable brands.
New apple watch achieves carbon neutrality with certified bands
At the event, Apple announced that the latest Apple Watch Series 10 has achieved full carbon neutrality. Whether it's the 100% recycled aluminum or 95% recycled titanium cases, they can be paired with carbon-neutral bands such as Sports Loop band, Braided Solo Loop, and the updated Milanese Loop. However, the cheapest fluoroelastomer sport bands do not meet these carbon-neutral standards.
In fact, Apple first introduced carbon-neutral Apple Watch Series 9, Apple Watch Ultra 2, and Apple Watch SE last year. Besides significantly reducing carbon emissions from materials, power, and transportation, the company also purchased renewable energy and carbon credits to offset some of the emissions from the production process, which has faced considerable criticism.
iPhone 16's environmental performance less prominent
In terms of smartphones, the base model of the iPhone 16 has over 30% recycled materials, with the body made of 85% recycled aluminum. The more advanced iPhone 16 Pro has at least 25% recycled materials, with its internal structural frame made of 100% recycled aluminum. All iPhones use 100% fiber-based and plastic-free packaging.
A closer look at the product environmental reports reveals that the carbon footprint of the iPhone 16 Plus has decreased by 1 kilogram compared to the previous version, while the iPhone 16 remains unchanged. According to TechCrunch, the progress on iPhone carbon reduction seems slower compared to that of the Apple Watch.
Compared to the new Apple Watch, the iPhone 16 series appears to be lagging behind in carbon reduction progress. (Image: Apple)
Given that the Apple Watch is relatively niche and uses fewer materials, it is easier for Apple to require suppliers to use renewable or low-carbon power. The report also suggests that the experiences gained from reducing carbon for the Apple Watch could potentially be applied to iPhones and Macs.
Another American tech media outlet, The Verge, points out that the carbon footprint of a single product is not necessarily representative of the overall company's performance. Product designs may go out of style over time, potentially leading to increased carbon emissions.
According to Apple's 2024 Sustainability Report, the company's carbon emissions decreased by 22% in 2023, mainly due to pushing suppliers to use clean energy, with a commitment to achieving carbon neutrality across its entire value chain by 2030.
Source: The Verge, TechCrunch, Apple
