
Amid the global push for sustainability, H&M takes the lead in emissions reduction, while Patagonia emphasizes cutting emissions across supply chain rather than simply pursuing carbon neutrality. (Image: Wikipedia Commons)
The global push for sustainability has reached the fashion industry, with Swedish fashion giant H&M leading emissions reduction rankings. The company has been particularly recognized for its transparency in data reporting. While some experts caution that H&M may face bottlenecks in its carbon reduction, its performance so far remains strong.
Meanwhile, American outdoor brand Patagonia, known for its environmental advocacy, argues that achieving carbon neutrality is not enough. It stresses the need to cut emissions throughout the supply chain to mitigate climate risks.


